The Conference is organized into 9 parallel tracks in order to address 9 wide fields of Design for Next... Each track will center around a keyword to engage and tackle the different fields of Design research and practice. Together, in this process, we will draw the big picture of Next Design…..

Aesthetics | Economy | Education | Environment | Health | Industry | Society | Technology | Thinking

Design for Next Aesthetics

Postmodernists dismantled Modernist construction in the name of difference. Then what's next? Should we search for a new coherent set of aesthetic rules to shape the artificial world or keep on emphasizing plurality? And where to find new foundations? In the messy world-wide-web; in the algid beauty of new technology; in the multifaceted research of the arts; in the bottom-up process of social design; in the makers movement? Or in a totally dematerialized world? And ultimately, we might ask: “are designers still in charge of the whole process”?

Track Chairs
Luca Guerrini
Associate Professor in Design, Politecnico di Milano (Italy)
Louise Valentine
Senior Lecturer, University of Dundee (UK)

Design for Next Economy

The quest for improved performances, efficiency and effectiveness of products and services is leading to the growth of design both in the commercial and in the public sector, and to diverse attempts to assess its impact. How can design approaches, processes and tools be adopted in established and new domains of application to generate higher social and economic value? And how can it be measured? The track seeks to explore relationships between design and economy, assuming multiple perspectives and going beyond the traditional economic aspects of the design process and of its outputs.

Track Chairs
Alessandro Deserti
Full Professor in Design, Politecnico di Milano (Italy)
Alpay Er
Professor in Industrial Design, Ozyegin University (OzU)/Istanbul Institute of Design (Turkey)
Tore Kristensen
Professor With Special Responsibilities in Marketing, CBS Copenhagen Business School (Denmark)

Design for Next Education

Along with the shifts in research and practice, education in design is changing and expanding its limits, approaches and tools, while accompanying the student and future professional into an evolutionary personal path to develop the design skills and language. The track seeks to understand the next future evolution of Design Education and its tools, approaches, pedagogy, methodology, philosophy and practice. While collecting and mapping different points of view, the track seeks for alternative and established ways of teaching, emerging technology and tools, the role of critique and hands-on in pedagogy, the use of material and immaterial scenarios, ethnography and participatory approaches, and more.

Track Chairs
Claudia De Giorgi
Associate Professor in Design, Politecnico di Torino (Italy)
Kuno Prey
Full Professor in Design, Free University of Bozen-Bolzano (Italy)
Carola Zwick
Professor in Design, Weissensee Academy of Art, Berlin (Germany)

Design for Next Environment

The complexity of sustainability issues (environmental, social and cultural) can not be fully described by rules and universally valid numeric parameters. In this scenario characterized by partial vagueness in design, the correct communication of sustainability content plays an important role in the stimulation of good behaviours and in giving meaning to things. The track investigates the next future evolution of the relationship between Design and Sustainability as well as the tools, questions, approaches and methods that will allow us to combine more wisely complexity, simplicity, meaningfulness and effectiveness, along with the design processes.

Track Chairs
Giuseppe Lotti
Associate Professor in Design, Università di Firenze (Italy)

Design for Next Health

Health is our greatest good. While the relationship between the health of humans and our planet is becoming more interrelated, our health system is facing increasing complexity.
Emerging technologies empower people to become protagonists of their own health for better life, improving the importance of well-designed environments, products, services, processes and policies.
From hacking and making and from networks to domestic landscapes, the track seeks to encourage fundamental debates and trans-disciplinary studies, and to renew approaches, tools, and visions from the future.

Track Chairs
Medardo Chiapponi
Full Professor in Design, IUAV (Italy)
Raffaella Fagnoni
Associate Professor in Design, Università di Genova (Italy)
Hans Kaspar Hugentobler
Lecturer in Strategic Design Planning and Service Innovation, Lucerne University of Applied Sciences and Arts (Switzerland)
Francesca Tosi
Full Professor in Design, University of Florence, President of the Italian Society of Ergonomics and Human Factors

Design for Next Industry

The so-called Industry 4.0 observation produces interference effects that go from manufacturable to digital, from B2B Business To Business (the factory) to B2C Business To Consumer (the market). Consequences of this new industry influence tools and processes of equipment production and of manufacturing networks. Influences are also seen in individual and city life, and in manmade environments. Design has a wide action area referring to industrial equipment (the Internet of Things), cloud services and learning artificial intelligence exploitation (the Internet of Behaviours).

Track Chairs
Flaviano Celaschi
Full Professor in Design, Università degli Studi di Bologna (Italy)
Christoph Holliger
Professor of Physics and (by courtesy) the Arts, University of Applied Sciences and Arts Northwestern Switzerland
Roberto Iniguez Flores
Professor in Design, Tecnológico de Monterrey, Campus Guadalajara (Mexico)

Design for Next Society

We live in a time of accelerated change, where innovation forces exceed any existing mental, logical and organizational frames. We explore new territories for the organization of societies, economy and transformation of production and consumption patterns. New initiatives are emerging, that are activating citizens, generating new directions for social innovation and developing services that support such change. This track invites submissions on design thinking in participatory and systemic perspectives that reflect how the combination of technology, design and new forms of social organization are activating new mechanisms of sharing knowledge and experiences, defending well-tried commons.

Track Chairs
Wolfgang Jonas
Braunschweig University of Art, Germany
Nicola Morelli
Professor MSO, Department of Architecture, Design and Media Technology, Aalborg University, Denmark
Maria Antonietta Sbordone
Researcher Professor in Design, Seconda Università di Napoli

Design for Next Technology

One of the main roles of design research and practice has been to humanize technology, translating it into products or services usable by humans. Digital technology and cultures have enabled design to include less material aspects within its field of action. Digital transformation is changing our world and design is one of the main drivers. This track will explore how next technology scenarios will change design research and practice; to understand how tools, methods and the purposes of design will evolve; and which opportunities will develop for creating new bridges across different trends of technological advancements, and with arts, sciences and society.

Track Chairs
Paul Atkinson
Professor of Design & Design History, Sheffield Hallam University (UK)
Salvatore Iaconesi
Professor of Interaction Design at ISIA (Florence), CEO and CRO of Nefula (Italy)
Giuseppe Mincolelli
Associate Professor in Design, Università di Ferrara (Italy)

Design for Next Thinking

This track invites you to explore, debate and leverage our understanding of design and designing for next thinking. The term "next" can be grounded in future/present, as well as past endeavours and ideas, and "thinking" refers to fundamental thinking and reflections in design and designing that may encompass also groups and collaborative action. We wish to invite contributions from many kinds of practice based and philosophical viewpoints as well as addressing and reflecting on thinking practices. This track aims to open a debate on the role also of intangibles and thinking activities in the next design scenarios. What will be the role of new or "other" original thinking in a design process? How to educate innovative as well as solid and coherent thinking for designing products, services and systems? The overall goal is to stimulate an improved discussion on the relationship between design and thinking focusing on some experiences and new future challenges.

Track Chairs
Martyn Evans
Professor of Design, Manchester School of Art, Manchester Metropolitan University, UK
Birgit Helene Jevnaker
Professor in Innovation and Economic Organisation, Norwegian Business School (Norway)
Pier Paolo Peruccio
Associate Professor in Design, Politecnico di Torino (Italy)