keynote speakers


Nicolas Nova is an ethnographer and design researcher, working both as a Professor at the Geneva School of Arts and Design (HEAD – Genève) and as co-founder of The Near Future Laboratory, a research organization based in Europe and California. His work focuses on observing and documenting digital and new media practices, as well as creating design fictions, i.e. speculative designed objects exploring the experiences of near future. He holds a PhD in Human-Computer Interaction from the Swiss Institute of Technology (EPFL, Switzerland) and was previously a visiting scholar at Art Center College of Design (Pasadena), ENSCI - Les Ateliers (Paris) and Polictecnico di Milano.


Maurizio Montalti. Strongly rooted in a collaborative, research-based and experimental approach, Maurizio Montalti’s work tends toward the exploration of the design discipline, aiming to investigate and reflect upon contemporary culture, thereby creating new opportunities and visions for both the creative industry and the broader social spectrum. Maurizio’s practice, “Officina Corpuscoli”, seeks to reveal unorthodox relationships among existing paradigms, aiming to promote the growth of critical thinking, through the development and materialisation of tangible alternatives. Maurizio holds a Master in Industrial Engineering from the University of Bologna (IT) as well as a Master in Conceptual Design in Context from the Design Academy Eindhoven (NL). His work has been widely shown in multiple museums, exhibitions and festivals, both nationally and internationally.


Gavin Munro is an artist and designer from Matlock, Derbyshire. Gavin has lent his hand to a number of different skills, from furniture to houses, and everything in between. Inspired by a childhood experience with a bonsai tree, and constantly encouraged throughout his life, Gavin finally made growing furniture his full time profession. He now lives in Wirksworth, Derbyshire, with his loving wife Alice, and their full-time boss, Lina, the lurcher.


Arturo Vittori is an Italian Artist, Architect and a Designer. His work is internationally known for merging cutting edge technologies together with ancient traditions resulting in projects on the edge between Art and Science that answer our society’s most urgent needs. After graduating he gained experiences collaborating with Santiago Calatrava, Jean Nouvel, Future Systems, Anish Kapoor. He was Manager of Aircraft Cabin Design at Airbus and involved in Yachts and Cruisers design at Francis Design. Vittori, since 2002, is directing the research and design studio Architecture and Vision, Italy, he is also the CEO of the american NGO Warka Water Inc.


Derrick De Kerckhove Derrick de Kerckhove (born 1944) is the author of The Skin of Culture and Connected Intelligence and Professor in the Department of French at the University of Toronto, Canada. He was the Director of the McLuhan Program in Culture and Technology from 1983 until 2008. In January 2007, he returned to Italy for the project and Fellowship “Rientro dei cervelli”, in the Faculty of Sociology at the University of Naples Federico II where he teaches "Sociologia della cultura digitale" and "Marketing e nuovi media". He was invited to return to the Library of Congress for another engagement in the Spring of 2008. He is research supervisor for the PhD Planetary Collegium M-node directed by Francesco Monico. Since 2008 he oversees global art projects for Solstizio, co-founded by the artist Giuseppe Stampone.


Anna Pellizzari is the Executive Director at Material ConneXion Italia, is an expert on materials design, with more than 25 year of experience in the field. She has attended short courses at Domus Academy in Milan, Central St Martins of London, and the Fashion Institute of Technology in New York and worked in graphic design, textiles, design of materials, CMF. Her collaborations include several major brands in the sectors of sporting goods, automotive, interiors, packaging.

Scientific Committee

Paul Atkinson
Designer, Professor of Design & Design History, Sheffield Hallam Univerity (UK), President of EAD

Andrea Branzi
Architect, Distinguished Professor of Design, Politecnico di Milano (Italia)

Rachel Cooper
Distinguished Professor of Design Management and Policy, Lancaster University (UK), Director of ImaginationLancaster

Donald Norman
Director of Design Lab, University of California San Diego (USA)

Tonino Paris
Architect, Full Professor of Design, Sapienza University of Rome (Italy) and Distinguished Professor, East China Normal University of Shanghai (China)

Rodrigo Rodriquez
LL.M., Chairman of Forza Projects Ltd, Chairman of Material Connexion Italia Srl, Honorary President of U.E.A. - Union Européenne de l’Ameublement

Bruce Sterling
Writer, Speaker, Futurist, Design Instructor


Loredana Di Lucchio
Associate Professor in Design, Sapienza University of Rome

Lorenzo Imbesi
Full Professor in Design, Sapienza University of Rome

Conference Managers

Angela Giambattista
PhD in Design and Innovation, Research Fellow, Laboratory Sapienza Design Factory

Viktor Malakuczi
PhD Candidate in Planning, Design, Technology of architecture, Sapienza University of Rome

Track Chairs

Design for Next Aesthetics
Luca Guerrini
Associate Professor in Design, Politecnico di Milano (Italy)
Louise Valentine
Senior Lecturer, University of Dundee (UK)

Design for Next Economy
Alessandro Deserti
Full Professor in Design, Politecnico di Milano (Italy)
Alpay Er
Professor in Industrial Design, Ozyegin University (OzU)/Istanbul Institute of Design (Turkey)
Tore Kristensen
Professor With Special Responsibilities in Marketing, CBS Copenhagen Business School (Denmark)

Design for Next Education
Claudia De Giorgi
Associate Professor in Design, Politecnico di Torino (Italy)
Kuno Prey
Full Professor in Design, Free University of Bozen-Bolzano (Italy)
Carola Zwick
Professor in Design, Weissensee Academy of Art, Berlin (Germany)

Design for Next Environment
Laura Badalucco
Giuseppe Lotti
Associate Professor in Design, Università di Firenze (Italy)

Design for Next Industry
Flaviano Celaschi
Full Professor in Design, Università degli Studi di Bologna (Italy)
Christoph Holliger
Professor of Physics and (by courtesy) the Arts, University of Applied Sciences and Arts Northwestern Switzerland
Roberto Iniguez Flores
Professor in Design, Tecnológico de Monterrey, Campus Guadalajara (México)

Design for Next Health
Medardo Chiapponi
Full Professor in Design, IUAV (Italy)
Raffaella Fagnoni
Associate Professor in Design, Università di Genova (Italy)
Hans Kaspar Hugentobler
Lecturer in Strategic Design Planning and Service Innovation, Lucerne University of Applied Sciences and Arts (Switzerland)
Francesca Tosi
Full Professor in Design, University of Florence, President of the Italian Society of Ergonomics and Human Factors

Design for Next Society
Wolfgang Jonas
Braunschweig University of Art, Germany
Nicola Morelli
Professor MSO, Department of Architecture, Design and Media Technology, Aalborg University, Denmark
Maria Antonietta Sbordone
Researcher Professor in Design, Seconda Università di Napoli

Design for Next Technology
Paul Atkinson
Professor in Design, Sheffield Hallam University (UK)
Salvatore Iaconesi
Professor of Interaction Design at ISIA (Florence), CEO and CRO of Nefula (Italy)
Giuseppe Mincolelli
Associate Professor in Design, Università di Ferrara (Italy)

Design for Next Thinking
Martyn Evans
Professor of Design, Manchester School of Art, Manchester Metropolitan University, UK
Birgit Helene Jevnaker
Professor in Innovation and Economic Organisation, Norwegian Business School (Norway)
Pier Paolo Peruccio
Associate Professor in Design, Politecnico di Torino (Italy)